Fully car designed, this product will cover your vehicles windshield and protect your vehicle from direct sunlight. The front of the sunshade features a "PRIUS" logo that appeals to your presence. In addition, since it uses a folding design, you dont have to worry about where you put it in a special case that would be troubled by traditional sunshades. It is designed specifically for the car model, so it will not fall off over time like traditional sunshades. You can unfold it with a single touch, so you can set it up in a hot car without taking much time. Quality is OE equivalent so you can rest assured that you can use it for a long time.